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自如租户曝甲醛超标房刷层漆又挂网 租客维权难上加难

????来源丨财经网被检测出来甲醛超标的房间,只是经过一次刷漆,就摇身一变,冠以“非首次出租房”挂在了自如的官网上,这件事情超出了租客小张的认知。在目睹了自如对室友房间所做的这一切之后,小张选择了曝光。“惊讶,愤怒,更加认定自如不可信” 是他的反应。他告诉财经网,自己对面屋的女孩搬离甲醛超标的屋子之后,自如只是叫维修工刷了个漆,第二天就以“非首次出租房”的名义在官网上线了,这意味着自如在告诉别人这是已经住过的、安全的房子。重点在于,自如所谓的 “非首次”的这间出租屋,距离装修完毕仅仅过去了短短数日。早在2012年,自如CEO熊林就在微博上发布声明称,2012年6月10日起,所有自如友家原创产品(毛坯房或深度装修房屋)将在装修完成后,请第三方专业机构进行空气检测并出具正式的空气质量合格报告后方可出租给自如客。今年,因阿里员工入住甲醛房去世之事,自如遭受到来自外界的不断质疑,公司发布声明称,从9月1日起,下架在平台上所有首次出租的房源。9月24日,自如再次表示,所有首次出租房源配置完成后,必须同时满足空气质量检测合格并空置30天以上再上架出租。对于此,小张表示自己此前租房时,自如并没有出具空气质量报告合格书,而是在其身体出现不适之后才进行的检测,且数据不合格的话,自如不会让租客查看报告,但数据合格就会在其APP上进行公布。另外小张透露,他所租赁的房子装修单显示在7月7日完工,但7月13日就挂 上线租赁了。此次发现甲醛超标后,从室友搬出到自如粉刷房间,再到挂上线租赁,也不过短短数日,并未进行任何处理,其实跟首次出租并没有区别,却标注“非首次”让人觉得更为安全。小张说,在经历了自如种种拖延、欺瞒之后,他认为自如甲醛房并不是无意之举,正是自如赚钱的一种手段,疯狂减少空置期,由租客用生命去吸甲醛,没吸倒万事大吉,吸到了用一个月房租解决,继续让下一个租客吸甲醛。在小张所在的维权群里有将近400来人,他们自称是人肉活性炭包,咽喉炎、咳嗽,有异物感,严重的时候不能睡,这是他们入住自如后的普遍表现。如今,他们有些与小张一样,因为种种原因,正经历着维权难的状况;另外一些,更是因为与自如签署租房合同,被动陷入网贷,引发了征信问题。租客检测出甲醛超标 自如“不是拖,就是骗”7月中旬,初涉社会不久的小张拖着自己的行李来到了北京。因为环境好、装修不错等理由,他选择了自如。自如脱胎于链家,经过7年的迅速发展,如今已管理价值8000亿的房屋资产,拥有自如房屋70万间,9栋自如寓,服务着全国各地超过160万自如客。当前,长租公寓市场上存在着整栋的集中式公寓和分散式公寓两种模式,小张选择的便是自如开拓市场的主力--分散式公寓。其模式是自如从房东手里将房源长期租赁下来,再进行不同程度的装修后提价出租。这意味着,房子在自如多放一天,自如可能就会多损失一天的房租。一名家住在北京的业主告诉财经网,自如管家曾联系过他进行租房,该名管家告知他,将房子租给自如,第一年需要提供45天免租期给自如,之后每年则是30天免租期,一般房子会在15天装修好,这意味着自如每年会拥有30天免租期,超过30天之后自如将开始承担房租。自如CEO熊林曾表示,自如已经占据了一个较大的市场规模,当规模要往上增长的时候,有一个关键的能力就是“运营效率”。上述业主告诉财经网,自己在自如APP上曾看见过标记为“配置中”的房屋,管家称这是在装修中的房屋,5天后就可以装修完毕,到时候就出租入住。“根本就没有空置。”该业主说。上述说法在小张身上得到了证实。小张坦言,自己这间屋子的装修单显示7月7日完工,在7月13日就上线租赁了。当时管家明确地告诉他,房屋虽然是首次出租,但材料全部符合国家规范,屋子是合格的。然而,7月底开始,小张就不断开始流鼻血、咳嗽并感觉到咽喉疼。起初他以为是北京天气干燥的缘故,直到同事看到阿里员工得白血病身故,生前租了甲醛房的媒体报道提醒他,他才将身体的异样与甲醛联系了起来。8月中旬,小张的身体出现了小红点,胳膊上出现了一片疹子,9月初流鼻血变得频繁,常常打字就流了出来,晨痰中也带着血。为此他去医院做了两次检查。第一次在九月,查了血液,但看不出什么毛病。10月份,进行第二次检查的时候查出了有急性咽喉炎,小张称医生在聊天中说了一句“是有(甲醛)关系”,但没有写在病历本上。小张称,自己于9月2日联系了自如方面,要求做空气检测,但一直被拖延,他在微博上用血图@自如,自如记录了联系方式并答应尽快处理。9月9日,小张接到了自如的电话,对小张入住甲醛房后身体异常表示歉意,并提出给绿萝、空气净化器、空气治理、退换租方案,不过小张要求自如先进行空气检测,查看权威结果后再论后续。9月12日,为了身体健康着想,小张搬离了所租的房间,去酒店居住了两周。2天后,他自己约了具备CMA资质的检测机构进行检测,9月19日完成的检测报告显示,小张所在的出租房内,3个房间里甲醛、TOVC全部不达标,期间他还在网上购买多款检测试剂盒及检测仪器检测,结果也显示全部超标。“国庆之前,咳嗽和流鼻血改善明显,不过咽炎好的慢,现在还有些。”小张告诉财经网。他表示,直到9月底,自如所谓的加急检测也都未实现,而自己拿着检测报告去跟自如讲理,自如答应要给报销,需要给发票,并且给办退租。“实际情况却是,退租协议是变相的和解协议,检测费用报销需要将原件上交自如。”小张指出,协议上面标明了自如无责,并且要求将第三方检测机构的原件交给自如。他拒绝了签署退租协议,在后续的上诉过程中,小张的律师告诉他,“如果签了,以后的官司就有难度了。”小张称,选择维权需要有发票等凭据,而自如始终是以“国地税合并现在开不了”,“房东不在”,“需要租客交税点”,“需要租客身份证原件”等种种理由来推脱,最终,他是通过在税务局投诉自如后才如愿得到发票的。并且税务部门在协调的过程中指出,我国现行法律规定,发票是纳税人经济活动的商事凭证。《中华人民共和国税收征管法》中明确,消费者具有索取有关税收凭证的权利。同时商家也必须向消费者开具发票,不得以任何理由拒绝。自如给的推脱理由均不成立,直接让自如开就好。财经网留意到,与小张遭遇类似的并不在少数,近400人的群里有不少人被自如要求签署自如无责协议,或是以各种理由不予开发票。其中一些因为维权时间长,牵扯过多精力而选择了与自如和解,另一些则走上了诉讼的途径,希望法律能给他们一个更公正的结果。“不是拖,就是骗。”小张这样形容自如。当自如将他对面女孩的甲醛房重新粉刷一遍,并未做任何措施就重新挂出出租时,他的愤怒彻底被点燃了。甲醛维权受阻碍 租客维权难上加难起初,小张也曾想与自如进行协商,但到了9月底,小张收到了自如的最终解决方案。自如一名负责人最终给出的解决方案是以签署和解协议为前提,赔偿一个月的房租,面对这种处理甲醛房的通用方案,小张给予了拒绝,并表示将上诉至法院。他希望自如能承担起企业的责任,能赔偿他期间涉及的房租、房屋检测、搬费,医疗检测等费用。表明要上诉至法院之后,小张说当晚他接到了上述负责人的多个电话,“一改之前和气语气”,并“污蔑空气问题可能是租客自己造成的,要求自如检测。”尽管考虑到9月底检测结果肯定比之前实际数值底,但小张还是答应了自如的要求,并同意自如选择的检测机构于9月30日9点至9点30分上门检测。不过,在9月30日,自如负责人在得知有记者在场做证明后,表示“如果有记者在场,检测不会进行。”当天,小张带了检测试剂盒及检测仪器又进行一次检测,仍然全部超标。小张告诉财经网,在自如事件全面暴发以后,很多检测机构都已经不再接受检测自如房子的订单,自如会以这些小机构没有检测资质等理由去举报他们。另外,小张的一位朋友也因甲醛问题找自如做了检测,并将结果在APP上做了显示,而在这位租客因甲醛急诊出院去自如总部讨说法时,发现原本APP上的甲醛值发生了变动。一位维权群内网友也表示,他约了检测机构来做检测。“一个小哥哥来检测的,然后跟我说之前自如找他们帮忙检测那些退租、空置的房子,都下单了。然后自如要求改数据,他们领导没同意。最后自如就全部退单了。”不少租客都在等待自如对房间空气进行检测,但均被管家告知由于同时申请的人员过多,需要排队等待。对此,北京自如生活资产管理有限公司首席运营官梁占华对媒体表示,发布了可申请检测声明之后,确实量比平时有所增加,另外检测有客观的时长,所以会带来一些排队的问题。除了漫长的等待,以及怀疑自如指定的第三方数据公司给出的数据真实性外,甲醛与身体伤害是否存在因果关系也成为大家关注的焦点。根据世界卫生组织WHO旗下的国际癌症研究机构IARC早在2004年发布的153号公告来看,来自10个国家的26位科学家经过实验表明,甲醛是确定致癌物,会引起鼻咽癌(吸烟也会诱发鼻咽癌),但甲醛对于身体的伤害依然没法被量化。来自广州的维权群主小N告诉财经网,在广州群里的小伙伴有中毒迹象,可是医院不给开“因为居住环境引发”的证明,所以无法以此维权。因此,小张的代理律师给小张的建议是打“房屋质量问题”的官司,而不是打“生命健康问题”,因为房屋质量问题有事实,责任在自如,但身体健康在法律上很难取证。律师强调,根据《民事诉讼法》,双方打官司要求谁主张谁举证,但在这些案例中,租客的生命健康受到了损害,但往往拿不出非常有力的证据,无法认定租户所患的病跟装修、房屋存在因果关系,这成为维权难点之一。中国人民大学法学院教授刘俊海认为,租房公司搭建了平台,起草了格式合同,选择了房东房源,也比消费者有更多数据和分析能力,因而平台企业有义务自证清白。在实际的案例中,与甲醛房超标影响健康的民事诉讼中,租户胜利的案例寥寥无几。有媒体梳理中国裁判文书网上的63份裁判文书,其中10起涉及居住、办公场所因有害物质超标起诉装修、出租的案例里,原告全部败诉。在室内空气污染致癌物质超标受害的租客群里,大家都在想办法维权。小张和小N说,之前全国群里每个大城市每个区都有中毒的伙伴,但被自如的水军和员工混入,故意带节奏引发大家吵架,或是讨论过激的话题,再去进行有组织的举报,很多群都瘫痪了。现在,要进群必须需要经过群主的同意,当财经网尝试联系群内一位成员试图交流时,她连连说“你说什么我听不懂。” 犹如惊弓之鸟。租房合同套路多 租客陷入金融陷阱“被网贷”在与自如签约的租客中,遭遇了甲醛房的人,有如小张室友一般,为了避免麻烦快速签订了和解协议的人,也有如小张一般坚持打官司,并坚决不再缴纳后续房租的人,但也有一部分人,在搬出甲醛房之后,依旧继续缴纳着自如房租。这是为何?因为他们签署了自如分期。小张告诉财经网,自如签署合同时有一个支付方式的选项,有月付、季付、还有自如客分期专享等,分期就是大家说的贷款。“自如告诉租客分期,实际则是拿着租客的信息去做贷款,租客是不知情的。”租客小L在搬出自如甲醛房两个月之后,还一直在缴纳房租,“就是顾及我的征信。”他内心感到憋屈,“大家不交房租对自如一点伤害都没有,他早就从贷款公司把钱拿走了,留下你每个月给贷款公司交分期。”小L认为,跟自如违约事小,事大在于租户跟贷款公司的关系,“自如之所以搞分期贷款只为了规避信用风险,信用风险摊到我们租户身上。不交房租我们就变成了贷款公司的对立面,会影响我们征信。”多位群里面的租客表示,在签订租赁合同的时候,管家并没有提到有贷款这回事。群主小N告诉财经网,他们又个自如用于维护客户的区域群,在致癌物质超标的新闻出来之后,大家纷纷询问自己出现的类似症状是怎么回事,等到大家开始查询致癌物质中毒症状说明之后,就暴发了要求自如提供入住前检测报告的事。”自如各种推脱的态度引发的众怒,在这期间有银行的租客拉了自己的征信,发现被贷款了,然后在APP上查到了贷款合同,他在群里提醒了大家。“小N告诉财经网,后来自如的人在看到群里租客都在声讨自如的时候,业务经理就把群解散了。“我和室友都是,很多人都是。但是我们选的时候是在自如管家的诱导下,他们并没有解释那是贷款,而是选择自如客专享分期,管家说是月付。”小N说。她认为,贷款要征得贷款人同事,这是属于盗取用户信息的非法贷款。她告诉财经网,之前自如没有给租户提示声明,后来知道租客要告他们盗取个人信息,就在APP写了一个授权须知,强迫租客授权,如果不点同意,就无法操作APP,就看不到自己的费用扣费和租赁合同。紫竹张先生在《为什么中介哄抢租赁房源,因为贩毒都没它来钱快》一文中指出,中介会诱导用户签下合同,以你个人信用做承诺,通过绑定身份证和银行卡获得了金融公司一年的租金贷款,金融公司一次性把你12个月的租金全部打给了中介,然后你一个月一个月慢慢的还给银行钱,同时还要支付额外的“服务费”。新华网曾报道了此类事件,我爱我家的王经理在用户的追问下承认,其“相寓”推出的“押零付一”业务实际上是由消费者以绑定本人名下储蓄卡做担保的形式,通过第三方互联网金融公司向指定银行申请贷款。该第三方互联网金融公司将租户需缴纳的租金总额,一次性转账至我爱我家,消费者按月缴纳房屋租金及5.8%的“服务费”予该金融公司。据新华网报道,“相寓”副总经理张多表示,虽然这是一笔贷款,但我爱我家“相寓”将租房和贷款两种合同做了区分,租房合同上绝对不会出现贷款信息。而消费者选择信用租房后,还需与房司令签署另一份贷款合同。“这是消费者的选择,消费者理应充分知情。”张多表示。但在小张向财经网出示的与自如签署的合约之中,有提到”贷款“、”租赁合同“等字眼,但并未明确表示出用户与中国对外经济贸易信托有限公司签署了协议。小张和多位用户表示,并未额外签署另一份贷款合同,自己对这个贷款项目也并不知情。相关法学专家指出,这种长租公寓以解决租赁人资金周转为噱头,实则绑定消费者名下储蓄卡做担保实现短期套利的事,确实存在风险。若租房公司隐瞒真实情况,诱导消费者完成网贷程序,这种行为不排除欺诈意图,或涉嫌违反国家相关法规。针对自如是否严格针对非首次出租房进行了检测,是否仅仅经过粉刷就将甲醛超标房重新上线,是否在用户未知的情况下利用其信息去进行贷款等种种问题,财经网联系了自如方面,截至发稿,暂未得到回应。长租公寓迎来快速发展 行业标准亟待形成来自智研咨询2018年全国租房大数据报告显示,在国家政策及多重因素的催促下租赁市场未来还将持续增长。预计至2023年房屋租赁总面积将达到83.82亿租赁人口达到2.48亿人。政策利好进一步促进了住房租赁市场的发展。报告指出,年轻人仍为租房主力军,43%白领表示能接受租房。然而,现在的长租公寓的“速装”模式却让小张们担心不已。这种5-25天装修好的一套房子的模式,在这次风波中饱受诟病。他们认为,平台为了缩减空置期节省成本,采取快速装修的方法,不利于租户的身体健康。同时,一名装修行业人士向财经网指出,装修行业缺少经验和相关标准,一些企业迫于成本压力又降低装修品质,也导致租赁公寓存在着健康、环保、质量等一系列问题。自如首席运营官梁占华认为,自如在尽量把空气质量做到合格和达标,但客观困难是存在的,因为其装配了更多东西,采购家具,整个控制的流程和环节涉及到的产品太多。那么,甲醛的存在对于人们到底存在什么危害?北京大学医学部公共卫生学院教授潘小川对法治在线指出,在一定浓度下,甲醛也对血液系统有危害,可以造成一些贫血。另外也有一些对呼吸系统的慢性损害。另外他认为,甲醛只要存在,其实就有危害健康的可能性。他谈到,国家标准是按照大部分人的健康来制定标准,在该标准下人群不会产生很明显发病增率,但如果某人很敏感,在含量达标的情况下也有可能发病。另据媒体报道,中山大学环境与工程学院的张淑娟教授也指出,类似自如公寓里常见的“定制家具”制作时要用较多粘合剂,这意味着,很可能有甲醛、苯系物等有害物质。”甲醛要浓度很高时,才有刺激性味道。浓度低时,闻不出来,却已然有害。一些甲醛藏在家具中缓慢释放,可以在人们无知无觉中,持续释放长达15年。”张淑娟说。梁占华则表示,控制时间肯定是越长越好,甲醛客观释放时间可能需要十年或十三年慢慢挥发,但自如的装修材料比如乳胶漆,实际上释放周期在七天左右,集合专家意见,自如认为30天可能是一个既经济也更加高效的一个方式。发现甲醛超标之后,应该由谁来监管?法律学者杨晨在接受华商报采访时表示,中介装修房屋甲醛超标,应当由住建部门来监管。就装修材料的质量问题,应由质检部门来监管。他认为,将所有房源检测合格后再对外出租,这是国内长租房中介公司应尽的商业责任,也是法律责任。相关业内人士认为,没有租客的安全就没有行业的可持续发展,当务之急要让长租公寓行业更规范、更健康。据媒体报道,经住建部批准,《租赁式住房装修技术规程》已开始起草、预计明年上半年发布。这份标准将对目前长租公寓、民宿短租和共享办公空间的装修技术形成统一的行业标准。对于装修污染问题,标准也将从控制污染源头和装修过程、治理以及租户使用习惯等角度做出明确规范。另外,观察人士认为,在出现种种问题之后,法律上的相关条款也该及时跟上。如今,小张和群里的其他遭遇甲醛房的人员,都在等待着法律的审判,他们或多或少都面临着各种法律上的阻碍。如果有一天,在法律上完善了相关条例,会如何呢?小张说,“如果有那么一天,我相信会有更多官司涌向自如的。”———————END———————

lai yuan gun cai jing wang bei jian ce chu lai jia quan chao biao di fang jian, zhi shi jing guo yi ci shua qi, jiu yao shen yi bian, guan yi" fei shou ci chu zu fang" gua zai le zi ru de guan wang shang, zhe jian shi qing chao chu le zu ke xiao zhang de ren zhi. zai mu du le zi ru dui shi you fang jian suo zuo de zhe yi qie zhi hou, xiao zhang xuan ze le pu guang." jing ya, fen nu, geng jia ren ding zi ru bu ke xin" shi ta de fan ying. ta gao su cai jing wang, zi ji dui mian wu de nv hai ban li jia quan chao biao di wu zi zhi hou, zi ru zhi shi jiao wei xiu gong shua le ge qi, di er tian jiu yi" fei shou ci chu zu fang" de ming yi zai guan wang shang xian le, zhe yi wei zhe zi ru zai gao su bie ren zhe shi yi jing zhu guo de an quan de fang zi. zhong dian zai yu, zi ru suo wei de " fei shou ci" de zhe jian chu zu wu, ju li zhuang xiu wan bi jin jin guo qu le duan duan shu ri. zao zai 2012 nian, zi ru CEO xiong lin jiu zai wei bo shang fa bu sheng ming cheng, 2012 nian 6 yue 10 ri qi, 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neng shui, zhe shi ta men ru zhu zi ru hou de pu bian biao xian. ru jin, ta men you xie yu xiao zhang yi yang, yin wei zhong zhong yuan yin, zheng jing li zhe wei quan nan de zhuang kuang ling wai yi xie, geng shi yin wei yu zi ru qian shu zu fang he tong, bei dong xian ru wang dai, yin fa le zheng xin wen ti. zu ke jian ce chu jia quan chao biao zi ru" bu shi tuo, jiu shi pian" 7 yue zhong xun, chu she she hui bu jiu de xiao zhang tuo zhe zi ji de xing li lai dao le bei jing. yin wei huan jing hao zhuang xiu bu cuo deng li you, ta xuan ze le zi ru. zi ru tuo tai yu lian jia, jing guo 7 nian de xun su fa zhan, ru jin yi guan li jia zhi 8000 yi de fang wu zi chan, yong you zi ru fang wu 70 wan jian, 9 dong zi ru yu, fu wu zhe quan guo ge di chao guo 160 wan zi ru ke. dang qian, zhang zu gong yu shi chang shang cun zai zhe zheng dong de ji zhong shi gong yu he fen san shi gong yu liang zhong mo shi, xiao zhang xuan ze de bian shi zi ru kai tuo shi chang de zhu li fen san shi gong yu. qi 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zhi zhong" de fang wu, guan jia cheng zhe shi zai zhuang xiu zhong de fang wu, 5 tian hou jiu ke yi zhuang xiu wan bi, dao shi hou jiu chu zu ru zhu." gen ben jiu mei you kong zhi." gai ye zhu shuo. shang shu shuo fa zai xiao zhang shen shang de dao le zheng shi. xiao zhang tan yan, zi ji zhe jian wu zi de zhuang xiu dan xian shi 7 yue 7 ri wan gong, zai 7 yue 13 ri jiu shang xian zu lin le. dang shi guan jia ming que di gao su ta, fang wu sui ran shi shou ci chu zu, dan cai liao quan bu fu he guo jia gui fan, wu zi shi he ge de. ran er, 7 yue di kai shi, xiao zhang jiu bu duan kai shi liu bi xie ke sou bing gan jue dao yan hou teng. qi chu ta yi wei shi bei jing tian qi gan zao de yuan gu, zhi dao tong shi kan dao a li yuan gong de bai xue bing shen gu, sheng qian zu le jia quan fang de mei ti bao dao ti xing ta, ta cai jiang shen ti de yi yang yu jia quan lian xi le qi lai. 8 yue zhong xun, xiao zhang de shen ti chu xian le xiao hong dian, ge bo shang chu xian le yi pian zhen zi, 9 yue chu liu bi xie bian de pin fan, chang chang da zi jiu liu le chu lai, chen tan zhong ye dai zhe xue. wei ci ta qu yi yuan zuo le liang ci jian cha. di yi ci zai jiu yue, cha le xue ye, dan kan bu chu shen me mao bing. 10 yue fen, jin xing di er ci jian cha de shi hou cha chu le you ji xing yan hou yan, xiao zhang cheng yi sheng zai liao tian zhong shuo le yi ju" shi you jia quan guan xi", dan mei you xie zai bing li ben shang. xiao zhang cheng, zi ji yu 9 yue 2 ri lian xi le zi ru fang mian, yao qiu zuo kong qi jian ce, dan yi zhi bei tuo yan, ta zai wei bo shang yong xue tu zi ru, zi ru ji lu le lian xi fang shi bing da ying jin kuai chu li. 9 yue 9 ri, xiao zhang jie dao le zi ru de dian hua, dui xiao zhang ru zhu jia quan fang hou shen ti yi chang biao shi qian yi, bing ti chu gei lv luo kong qi jing hua qi kong qi zhi li tui huan zu fang an, bu guo xiao zhang yao qiu zi ru xian jin xing kong qi jian ce, zha kan quan wei jie guo hou zai lun hou xu. 9 yue 12 ri, wei le shen ti jian kang zhuo xiang, xiao zhang ban li le suo zu de fang jian, qu jiu dian ju zhu le liang zhou. 2 tian hou, ta zi ji yue le ju bei CMA zi zhi di jian ce ji gou jin xing jian ce, 9 yue 19 ri wan cheng de jian ce bao gao xian shi, xiao zhang suo zai de chu zu fang nei, 3 ge fang jian li jia quan TOVC quan bu bu da biao, qi jian ta hai zai wang shang gou mai duo kuan jian ce shi ji he ji jian ce yi qi jian ce, jie guo ye xian shi quan bu chao biao." guo qing zhi qian, ke sou he liu bi xie gai shan ming xian, bu guo yan yan hao de man, xian zai hai you xie." xiao zhang gao su cai jing wang. ta biao shi, zhi dao 9 yue di, zi ru suo wei de jia ji jian ce ye dou wei shi xian, er zi ji na zhe jian ce bao gao qu gen zi ru jiang li, zi ru da ying yao gei bao xiao, xu yao gei fa piao, bing qie gei ban tui zu." shi ji qing kuang que shi, tui zu xie yi shi bian xiang de he jie xie yi, jian ce fei yong bao xiao xu yao jiang yuan jian shang jiao zi ru." xiao zhang zhi chu, xie yi shang mian biao ming liao zi ru wu ze, bing qie yao qiu jiang di san fang jian ce ji gou de yuan jian jiao gei zi ru. ta ju jue le qian shu tui zu xie yi, zai hou xu de shang su guo cheng zhong, xiao zhang de lv shi gao su ta," ru guo qian le, yi hou de guan si jiu you nan du le." xiao zhang cheng, xuan ze wei quan xu yao you fa piao deng ping ju, er zi ru shi zhong shi yi" guo di shui he bing xian zai kai bu liao"," fang dong bu zai"," xu yao zu ke jiao shui dian"," xu yao zu ke shen fen zheng yuan jian" deng zhong zhong li you lai tui tuo, zui zhong, ta shi tong guo zai shui wu ju tou su zi ru hou cai ru yuan de dao fa piao de. bing qie shui wu bu men zai xie tiao de guo cheng zhong zhi chu, wo guo xian xing fa lv gui ding, fa piao shi na shui ren jing ji huo dong de shang shi ping zheng. zhong hua ren min gong he guo shui shou zheng guan fa zhong ming que, xiao fei zhe ju you suo qu you guan shui shou ping zheng de quan li. tong shi shang jia ye bi xu xiang xiao fei zhe kai ju fa piao, bu de yi ren he li you ju jue. zi ru gei de tui tuo li you jun bu cheng li, zhi jie rang zi ru kai jiu hao. cai jing wang liu yi dao, yu xiao zhang zao yu lei si de bing bu zai shao shu, jin 400 ren de qun li you bu shao ren bei zi ru yao qiu qian shu zi ru wu ze xie yi, huo shi yi ge zhong li you bu yu kai fa piao. qi zhong yi xie yin wei wei quan shi jian zhang, qian che guo duo jing li er xuan ze le yu zi ru he jie, ling yi xie ze zou shang le su song de tu jing, xi wang fa lv neng gei ta men yi ge geng gong zheng de jie guo." bu shi tuo, jiu shi pian." xiao zhang zhe yang xing rong zi ru. dang zi ru jiang ta dui mian nv hai de jia quan fang chong xin fen shua yi bian, bing wei zuo ren he cuo shi jiu chong xin gua chu chu zu shi, ta de fen nu che di bei dian ran le. jia quan wei quan shou zu ai zu ke wei quan nan shang jia nan qi chu, xiao zhang ye zeng xiang yu zi ru jin xing xie shang, dan dao le 9 yue di, xiao zhang shou dao le zi ru de zui zhong jie jue fang an. zi ru yi ming fu ze ren zui zhong gei chu de jie jue fang an shi yi qian shu he jie xie yi wei qian ti, pei chang yi ge yue de fang zu, mian dui zhe zhong chu li jia quan fang de tong yong fang an, xiao zhang ji yu le ju jue, bing biao shi jiang shang su zhi fa yuan. ta xi wang zi ru neng cheng dan qi qi ye de ze ren, neng pei chang ta qi jian she ji de fang zu fang wu jian ce ban fei, yi liao jian ce deng fei yong. biao ming yao shang su zhi fa yuan zhi hou, xiao zhang shuo dang wan ta jie dao le shang shu fu ze ren de duo ge dian hua," yi gai zhi qian he qi yu qi", bing" wu mie kong qi wen ti ke neng shi zu ke zi ji zao cheng de, yao qiu zi ru jian ce." jin guan kao lv dao 9 yue di jian ce jie guo ken ding bi zhi qian shi ji shu zhi di, dan xiao zhang hai shi da ying le zi ru de yao qiu, bing tong yi zi ru xuan ze de jian ce ji gou yu 9 yue 30 ri 9 dian zhi 9 dian 30 fen shang men jian ce. bu guo, zai 9 yue 30 ri, zi ru fu ze ren zai de zhi you ji zhe zai chang zuo zheng ming hou, biao shi" ru guo you ji zhe zai chang, jian ce bu hui jin xing." dang tian, xiao zhang dai le jian ce shi ji he ji jian ce yi qi you jin xing yi ci jian ce, reng ran quan bu chao biao. xiao zhang gao su cai jing wang, zai zi ru shi jian quan mian bao fa yi hou, hen duo jian ce ji gou dou yi jing bu zai jie shou jian ce zi ru fang zi de ding dan, zi ru hui yi zhei xie xiao ji gou mei you jian ce zi zhi deng li you qu ju bao ta men. ling wai, xiao zhang de yi wei peng you ye yin jia quan wen ti zhao zi ru zuo le jian ce, bing jiang jie guo zai APP shang zuo le xian shi, er zai zhe wei zu ke yin jia quan ji zhen chu yuan qu zi ru zong bu tao shuo fa shi, fa xian yuan ben APP shang de jia quan zhi fa sheng le bian dong. yi wei wei quan qun nei wang you ye biao shi, ta yue le jian ce ji gou lai zuo jian ce." yi ge xiao ge ge lai jian ce de, ran hou gen wo shuo zhi qian zi ru zhao ta men bang mang jian ce nei xie tui zu kong zhi de fang zi, du xia dan le. ran hou zi ru yao qiu gai shu ju, ta men ling dao mei tong yi. zui hou zi ru jiu quan bu tui dan le." bu shao zu ke dou zai deng dai zi ru dui fang jian kong qi jin xing jian ce, dan jun bei guan jia gao zhi you yu tong shi shen qing de ren yuan guo duo, xu yao pai dui deng dai. dui ci, bei jing zi ru sheng huo zi chan guan li you xian gong si shou xi yun ying guan liang zhan hua dui mei ti biao shi, fa bu le ke shen qing jian ce sheng ming zhi hou, que shi liang bi ping shi you suo zeng jia, ling wai jian ce you ke guan de shi zhang, suo yi hui dai lai yi xie pai dui de wen ti. chu le man chang de deng dai, yi ji huai yi zi ru zhi ding de di san fang shu ju gong si gei chu de shu ju zhen shi xing wai, jia quan yu shen ti shang hai shi fou cun zai yin guo guan xi ye cheng wei da jia guan zhu de jiao dian. gen ju shi jie wei sheng zu zhi WHO qi xia de guo ji ai zheng yan jiu ji gou IARC zao zai 2004 nian fa bu de 153 hao gong gao lai kan, lai zi 10 ge guo jia de 26 wei ke xue jia jing guo shi yan biao ming, jia quan shi que ding zhi ai wu, hui yin qi bi yan ai xi yan ye hui you fa bi yan ai, dan jia quan dui yu shen ti de shang hai yi ran mei fa bei liang hua. lai zi guang zhou de wei quan qun zhu xiao N gao su cai jing wang, zai guang zhou qun li de xiao huo ban you zhong du ji xiang, ke shi yi yuan bu gei kai" yin wei ju zhu huan jing yin fa" di zheng ming, suo yi wu fa yi ci wei quan. yin ci, xiao zhang de dai li lv shi gei xiao zhang de jian yi shi da" fang wu zhi liang wen ti" de guan si, er bu shi da" sheng ming jian kang wen ti", yin wei fang wu zhi liang wen ti you shi shi, ze ren zai zi ru, dan shen ti jian kang zai fa lv shang hen nan qu zheng. lv shi qiang diao, gen ju min shi su song fa, shuang fang da guan si yao qiu shui zhu zhang shui ju zheng, dan zai zhei xie an li zhong, zu ke de sheng ming jian kang shou dao le sun hai, dan wang wang na bu chu fei chang you li di zheng ju, wu fa ren ding zu hu suo huan de bing gen zhuang xiu fang wu cun zai yin guo guan xi, zhe cheng wei wei quan nan dian zhi yi. zhong guo ren min da xue fa xue yuan jiao shou liu jun hai ren wei, zu fang gong si da jian le ping tai, qi cao le ge shi he tong, xuan ze le fang dong fang yuan, ye bi xiao fei zhe you geng duo shu ju he fen xi neng li, yin er ping tai qi ye you yi wu zi zheng qing bai. zai shi ji de an li zhong, yu jia quan fang chao biao ying xiang jian kang de min shi su song zhong, zu hu sheng li de an li liao liao wu ji. you mei ti shu li zhong guo cai pan wen shu wang shang de 63 fen cai pan wen shu, qi zhong 10 qi she ji ju zhu ban gong chang suo yin you hai wu zhi chao biao qi su zhuang xiu chu zu de an li li, yuan gao quan bu bai su. zai shi nei kong qi wu ran zhi ai wu zhi chao biao shou hai de zu ke qun li, da jia dou zai xiang ban fa wei quan. xiao zhang he xiao N shuo, zhi qian quan guo qun li mei ge dai cheng shi mei ge qu dou you zhong du de huo ban, dan bei zi ru de shui jun he yuan gong hun ru, gu yi dai jie zou yin fa da jia chao jia, huo shi tao lun guo ji de hua ti, zai qu jin xing you zu zhi de ju bao, hen duo qun dou tan huan le. xian zai, yao jin qun bi xu xu yao jing guo qun zhu de tong yi, dang cai jing wang chang shi lian xi qun nei yi wei cheng yuan shi tu jiao liu shi, ta lian lian shuo" ni shuo shen me wo ting bu dong." you ru jing gong zhi niao. zu fang he tong tao lu duo zu ke xian ru jin rong xian jing" bei wang dai" zai yu zi ru qian yue de zu ke zhong, zao yu le jia quan fang de ren, you ru xiao zhang shi you yi ban, wei le bi mian ma fan kuai su qian ding le he jie xie yi de ren, ye you ru xiao zhang yi ban jian chi da guan si, bing jian jue bu zai jiao na hou xu fang zu de ren, dan ye you yi bu fen ren, zai ban chu jia quan fang zhi hou, yi jiu ji xu jiao na zhe zi ru fang zu. zhe shi wei he? yin wei ta men qian shu le zi ru fen qi. xiao zhang gao su cai jing wang, zi ru qian shu he tong shi you yi ge zhi fu fang shi de xuan xiang, you yue fu ji fu hai you zi ru ke fen qi zhuan xiang deng, fen qi jiu shi da jia shuo de dai kuan." zi ru gao su zu ke fen qi, shi ji ze shi na zhe zu ke de xin xi qu zuo dai kuan, zu ke shi bu zhi qing de." zu ke xiao L zai ban chu zi ru jia quan fang liang ge yue zhi hou, hai yi zhi zai jiao na fang zu," jiu shi gu ji wo de zheng xin." ta nei xin gan dao bie qu," da jia bu jiao fang zu dui zi ru yi dian shang hai dou mei you, ta zao jiu cong dai kuan gong si ba qian na zou le, liu xia ni mei ge yue gei dai kuan gong si jiao fen qi." xiao L ren wei, gen zi ru wei yue shi xiao, shi da zai yu zu hu gen dai kuan gong si de guan xi," zi ru zhi suo yi gao fen qi dai kuan zhi wei le gui bi xin yong feng xian, xin yong feng xian tan dao wo men zu hu shen shang. bu jiao fang zu wo men jiu bian cheng le dai kuan gong si de dui li mian, hui ying xiang wo men zheng xin." duo wei qun li mian di zu ke biao shi, zai qian ding zu lin he tong de shi hou, guan jia bing mei you ti dao you dai kuan zhe hui shi. qun zhu xiao N gao su cai jing wang, ta men you ge zi ru yong yu wei hu ke hu de qu yu qun, zai zhi ai wu zhi chao biao di xin wen chu lai zhi hou, da jia fen fen xun wen zi ji chu xian de lei si zheng zhuang shi zen me hui shi, deng dao da jia kai shi cha xun zhi ai wu zhi zhong du zheng zhuang shuo ming zhi hou, jiu bao fa le yao qiu zi ru ti gong ru zhu qian jian ce bao gao de shi." zi ru ge zhong tui tuo de tai du yin fa de zhong nu, zai zhe qi jian you yin hang de zu ke la le zi ji de zheng xin, fa xian bei dai kuan le, ran hou zai APP shang cha dao le dai kuan he tong, ta zai qun li ti xing le da jia." xiao N gao su cai jing wang, hou lai zi ru de ren zai kan dao qun li zu ke dou zai sheng tao zi ru de shi hou, ye wu jing li jiu ba qun jie san le." wo he shi you dou shi, hen duo ren dou shi. dan shi wo men xuan de shi hou shi zai zi ru guan jia de you dao xia, ta men bing mei you jie shi na shi dai kuan, er shi xuan ze zi ru ke zhuan xiang fen qi, guan jia shuo shi yue fu." xiao N shuo. ta ren wei, dai kuan yao zheng de dai kuan ren tong shi, zhe shi shu yu dao qu yong hu xin xi de fei fa dai kuan. ta gao su cai jing wang, zhi qian zi ru mei you gei zu hu ti shi sheng ming, hou lai zhi dao zu ke yao gao ta men dao qu ge ren xin xi, jiu zai APP xie le yi ge shou quan xu zhi, qiang po zu ke shou quan, ru guo bu dian tong yi, jiu wu fa cao zuo APP, jiu kan bu dao zi ji de fei yong kou fei he zu lin he tong. zi zhu zhang xian sheng zai wei shen me zhong jie hong qiang zu lin fang yuan, yin wei fan du dou mei ta lai qian kuai yi wen zhong zhi chu, zhong jie hui you dao yong hu qian xia he tong, yi ni ge ren xin yong zuo cheng nuo, tong guo bang ding shen fen zheng he yin hang ka huo de le jin rong gong si yi nian de zu jin dai kuan, jin rong gong si yi ci xing ba ni 12 ge yue de zu jin quan bu da gei le zhong jie, ran hou ni yi ge yue yi ge yue man man de huan gei yin hang qian, tong shi hai yao zhi fu e wai de" fu wu fei". xin hua wang ceng bao dao le ci lei shi jian, wo ai wo jia de wang jing li zai yong hu de zhui wen xia cheng ren, qi" xiang yu" tui chu de" ya ling fu yi" ye wu shi ji shang shi you xiao fei zhe yi bang ding ben ren ming xia chu xu ka zuo dan bao de xing shi, tong guo di san fang hu lian wang jin rong gong si xiang zhi ding yin hang shen qing dai kuan. gai di san fang hu lian wang jin rong gong si jiang zu hu xu jiao na de zu jin zong e, yi ci xing zhuan zhang zhi wo ai wo jia, xiao fei zhe an yue jiao na fang wu zu jin ji 5 8 de" fu wu fei" yu gai jin rong gong si. ju xin hua wang bao dao," xiang yu" fu zong jing li zhang duo biao shi, sui ran zhe shi yi bi dai kuan, dan wo ai wo jia" xiang yu" jiang zu fang he dai kuan liang zhong he tong zuo le qu fen, zu fang he tong shang jue dui bu hui chu xian dai kuan xin xi. er xiao fei zhe xuan ze xin yong zu fang hou, hai xu yu fang si ling qian shu ling yi fen dai kuan he tong." zhe shi xiao fei zhe de xuan ze, xiao fei zhe li ying chong fen zhi qing." zhang duo biao shi. dan zai xiao zhang xiang cai jing wang chu shi de yu zi ru qian shu de he yue zhi zhong, you ti dao" dai kuan"" zu lin he tong" deng zi yan, dan bing wei ming que biao shi chu yong hu yu zhong guo dui wai jing ji mao yi xin tuo you xian gong si qian shu le xie yi. xiao zhang he duo wei yong hu biao shi, bing wei e wai qian shu ling yi fen dai kuan he tong, zi ji dui zhe ge dai kuan xiang mu ye bing bu zhi qing. xiang guan fa xue zhuan jia zhi chu, zhe zhong zhang zu gong yu yi jie jue zu lin ren zi jin zhou zhuan wei xue tou, shi ze bang ding xiao fei zhe ming xia chu xu ka zuo dan bao shi xian duan qi tao li de shi, que shi cun zai feng xian. ruo zu fang gong si yin man zhen shi qing kuang, you dao xiao fei zhe wan cheng wang dai cheng xu, zhe zhong xing wei bu pai chu qi zha yi tu, huo she xian wei fan guo jia xiang guan fa gui. zhen dui zi ru shi fou yan ge zhen dui fei shou ci chu zu fang jin xing le jian ce, shi fou jin jin jing guo fen shua jiu jiang jia quan chao biao fang chong xin shang xian, shi fou zai yong hu wei zhi de qing kuang xia li yong qi xin xi qu jin xing dai kuan deng zhong zhong wen ti, cai jing wang lian xi le zi ru fang mian, jie zhi fa gao, zan wei de dao hui ying. zhang zu gong yu ying lai kuai su fa zhan hang ye biao zhun ji dai xing cheng lai zi zhi yan zi xun 2018 nian quan guo zu fang da shu ju bao gao xian shi, zai guo jia zheng ce ji duo chong yin su de cui cu xia zu lin shi chang wei lai huan jiang chi xu zeng zhang. yu ji zhi 2023 nian fang wu zu lin zong mian ji jiang da dao 83. 82 yi zu lin ren kou da dao 2. 48 yi ren. zheng ce li hao jin yi bu cu jin le zhu fang zu lin shi chang de fa zhan. bao gao zhi chu, nian qing ren reng wei zu fang zhu li jun, 43 bai ling biao shi neng jie shou zu fang. ran er, xian zai de zhang zu gong yu de" su zhuang" mo shi que rang xiao zhang men dan xin bu yi. zhe zhong 525 tian zhuang xiu hao de yi tao fang zi de mo shi, zai zhe ci feng bo zhong bao shou gou bing. ta men ren wei, ping tai wei le suo jian kong zhi qi jie sheng cheng ben, cai qu kuai su zhuang xiu de fang fa, bu li yu zu hu de shen ti jian kang. tong shi, yi ming zhuang xiu hang ye ren shi xiang cai jing wang zhi chu, zhuang xiu hang ye que shao jing yan he xiang guan biao zhun, yi xie qi ye po yu cheng ben ya li you jiang di zhuang xiu pin zhi, ye dao zhi zu lin gong yu cun zai zhe jian kang huan bao zhi liang deng yi xi lie wen ti. zi ru shou xi yun ying guan liang zhan hua ren wei, zi ru zai jin liang ba kong qi zhi liang zuo dao he ge he da biao, dan ke guan kun nan shi cun zai de, yin wei qi zhuang pei le geng duo dong xi, cai gou jia ju, zheng ge kong zhi de liu cheng he huan jie she ji dao de chan pin tai duo. na me, jia quan de cun zai dui yu ren men dao di cun zai shen me wei hai? bei jing da xue yi xue bu gong gong wei sheng xue yuan jiao shou pan xiao chuan dui fa zhi zai xian zhi chu, zai yi ding nong du xia, jia quan ye dui xue ye xi tong you wei hai, ke yi zao cheng yi xie pin xue. ling wai ye you yi xie dui hu xi xi tong de man xing sun hai. ling wai ta ren wei, jia quan zhi yao cun zai, qi shi jiu you wei hai jian kang de ke neng xing. ta tan dao, guo jia biao zhun shi an zhao da bu fen ren de jian kang lai zhi ding biao zhun, zai gai biao zhun xia ren qun bu hui chan sheng hen ming xian fa bing zeng lv, dan ru guo mou ren hen min gan, zai han liang da biao di qing kuang xia ye you ke neng fa bing. ling ju mei ti bao dao, zhong shan da xue huan jing yu gong cheng xue yuan de zhang shu juan jiao shou ye zhi chu, lei si zi ru gong yu li chang jian de" ding zhi jia ju" zhi zuo shi yao yong jiao duo nian he ji, zhe yi wei zhe, hen ke neng you jia quan ben xi wu deng you hai wu zhi." jia quan yao nong du hen gao shi, cai you ci ji xing wei dao. nong du di shi, wen bu chu lai, que yi ran you hai. yi xie jia quan cang zai jia ju zhong huan man shi fang, ke yi zai ren men wu zhi wu jue zhong, chi xu shi fang chang da 15 nian." zhang shu juan shuo. liang zhan hua ze biao shi, kong zhi shi jian ken ding shi yue chang yue hao, jia quan ke guan shi fang shi jian ke neng xu yao shi nian huo shi san nian man man hui fa, dan zi ru de zhuang xiu cai liao bi ru ru jiao qi, shi ji shang shi fang zhou qi zai qi tian zuo you, ji he zhuan jia yi jian, zi ru ren wei 30 tian ke neng shi yi ge ji jing ji ye geng jia gao xiao de yi ge fang shi. fa xian jia quan chao biao zhi hou, ying gai you shui lai jian guan? fa lv xue zhe yang chen zai jie shou hua shang bao cai fang shi biao shi, zhong jie zhuang xiu fang wu jia quan chao biao, ying dang you zhu jian bu men lai jian guan. jiu zhuang xiu cai liao de zhi liang wen ti, ying you zhi jian bu men lai jian guan. ta ren wei, jiang suo you fang yuan jian ce he ge hou zai dui wai chu zu, zhe shi guo nei zhang zu fang zhong jie gong si ying jin de shang ye ze ren, ye shi fa lv ze ren. xiang guan ye nei ren shi ren wei, mei you zu ke de an quan jiu mei you hang ye de ke chi xu fa zhan, dang wu zhi ji yao rang zhang zu gong yu hang ye geng gui fan geng jian kang. ju mei ti bao dao, jing zhu jian bu pi zhun, zu lin shi zhu fang zhuang xiu ji shu gui cheng yi kai shi qi cao yu ji ming nian shang ban nian fa bu. zhe fen biao zhun jiang dui mu qian zhang zu gong yu min su duan zu he gong xiang ban gong kong jian de zhuang xiu ji shu xing cheng tong yi de hang ye biao zhun. dui yu zhuang xiu wu ran wen ti, biao zhun ye jiang cong kong zhi wu ran yuan tou he zhuang xiu guo cheng zhi li yi ji zu hu shi yong xi guan deng jiao du zuo chu ming que gui fan. ling wai, guan cha ren shi ren wei, zai chu xian zhong zhong wen ti zhi hou, fa lv shang de xiang guan tiao kuan ye gai ji shi gen shang. ru jin, xiao zhang he qun li de qi ta zao yu jia quan fang de ren yuan, dou zai deng dai zhao fa lv de shen pan, ta men huo duo huo shao dou mian lin zhe ge zhong fa lv shang de zu ai. ru guo you yi tian, zai fa lv shang wan shan le xiang guan tiao li, hui ru he ne? xiao zhang shuo," ru guo you na me yi tian, wo xiang xin hui you geng duo guan si yong xiang zi ru de." 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  原标题:楼市“价格战”透视:房企敢来真的吗?

  对于习惯了多年来房价持续上涨的中国购房者来说,房企降价促销并不是一件寻常事。

  今年7月以来,以恒大为代表,多家房企启动或明或暗的价格营销策略,从而对下半年的市场进行“抢收”。从直接打折促销,到暗中赠送面积、增加配置,企业颇有“大出血”的姿态。

  根据国家统计局的数据,今年8月,全国商品房销售面积比7月有所上涨,平均售价却低于7月。这被一些分析人士认为股票上市的发行方_蜘蛛AG亚游到账|HOME是“以价换量”策略的结果第三届成都国际诗歌周_蜘蛛AG亚游到账|HOME

  考虑到近期融资政策收紧,房企的资金来源趋于紧张,降价促销行为似乎有一定的合理性和被动性。不少购房者相信,未来这种现象还将继续蔓延。

  但事实真相恐怕并非如此。有房企人士向21世纪经济报道表示,同以往的大部分降价行为一样,此轮促销带有更多的商业营销色彩,且是企业的主动行为,大部分企业的资金链还没有紧张到需要“割肉”的地步。

  降价并非市场全貌

  本轮降价促销潮始于恒大的一次营销行为。

  恒大此次营销策略在8月20日至10月8日期间实施,每日推出不定量的特价房单位。集团旗下的区域公司均参与此次营销。

  恒大有着在市场下行期进行降价促销的“传统”,由于其反应迅速、动作果断,也被视为行业的风向标。

  时代中国也在8月末传出全员营销的消息,公司要求各级别员工在2020年1月15日之前,必须卖出相应套数的房子。若没有完成,则可能“被离职”。

  某深圳房企相关负责人向21世纪经济报道表示,近期公司要求各区域加快周转速度,从而保证回款率,并“可以采取价格策略,放弃一定的利润”。7月以来,万科在济南、青岛等地也有促销活动。

  除了直接降价外,隐性促销手段同样常见。今年年中,金茂将其高端产品线“府系”的部分配置,“移植”到旗下的限竞房项目中,并受到市场一定程度的认可,合硕机构首席分析师郭毅将此戏称为“降维打击”。

  郭毅向21世纪经济报道表示,在近期的房地产市场,类似的行为并不少见。比如,开发商会以赠送面积、赠送车位、赠送精装修、减免物业费等方式,提高项目的性价比。与“明降”相对应,这种做法是业内常见的“暗降”行为。

  根据国家统计局的数据,今年8月,全国商品房销售面积为13066万平方米,比7月的12997万平方米略有上涨。但8月的商品房销售均价为9346元/平方米,比7月下降了2.5%。这也认为是“以价换量”策略的结果。

  虽然促销声势浩大,但放眼全域,降价行为远不是市场全貌。近期,诸葛数据研究中心选取50个区域作为数据样本,计算出8月下旬与8月上旬相比,区域房价的变化情况。通过验证,8月下旬房价涨跌城市各有一半,均为25个。从涨跌幅度上看,平均降幅为8.7%,平均涨幅则为8.0%。

  也就是说,在降价行为发生时,涨价现象也同时存在。

  诸葛找房指出,降价区域分为两类,“一类是大中城市的郊区,如北京的通州、顺义、昌平、大兴、上海的奉贤,成都的温江、双流、龙泉驿区。另篮球世界杯16强对阵_蜘蛛AG亚游到账|HOME一类是三四线城市,如淮安、黄冈、张家港、惠州、泰安。”

  涨价区域也分为两类,“一类是大中城市的中心城区及开发新区,如北京的朝阳、海淀、丰台,杭州余杭、江干区,西安的城东,经开、曲江新区、浐灞新区、经开、高新,温州开发区,鹿城。一类是环大都市周边三四线城市,如环‘长三角’区域的衢州及湖州,环‘珠三角’区域的汕头。”

  “虽然确实有少数项目实施降价,但在现阶段,降价只是区域性、偶发性现象,并不是市场主流。从性质上看,这更是针对‘金九银十’的一种营销行为。”前述房企人士表示。

  他还认为,“金九银十”本身就是一种营销概念,因为9月和10月虽然气候适宜,但购房者更多基于政策变化来做出购房行为。且根据历史数据,萧山国际机场机场高铁站_蜘蛛AG亚游到账|HOME全年的销售猪肉价格会降吗_蜘蛛AG亚游到账|HOME高点往往出现在年末或年中,而非9月和10月。

  自救与“换仓”

  但降价促销行为的出现,仍有一定的客观原因。从今年5月开始,监管层就开始对房企的融资渠道进行严格管理。在房企的资金来源中,销售回款的重要性大大提高。

  7月30日召开的中央政治局会议首次提出,“不将房地产作为短期刺激经济的手段”。房企普遍重视这一表态,并认为,不能再像以往一样指望房地产调控政策松绑,企业必须转变思路。

  在企业自身层面,大多数房企把销售重心放在了下半年,并导致未完成的任务规模仍然庞大。据记者的不完全统计,在制定了销售目标的7家TOP10房企中,上半年仅有保利、中海完成了全年计划的50%以上。

  因此,在多数从业者看来,降价促销,既能帮助企业完成销售目标,又可促进回款,缓解资金压力。

  事实上,实施降价促销行为,并不意味着房企的资金状况已经出现问题。易居研究院智库中心研究总监严跃进向21世纪经济报道表示,根据中报,很多大中型房企仍有百亿规模的现金流,以及充足的未使用授信。

  他认为,降价促销行为的出现,主要是基于对市场的预期从而作出提前布局。且在促销中,“早降永远好于晚降”。

  北京某大型房企相关负责人向21世纪经济报道表示,可从企业战略调整的角度看待这一现象。一方面,在业态调整上,房企的多元化业务普遍放缓,传统房地产开发业务再度受到重视;另一方面,在区域布局上,企业逐渐从三四线城市向核心一二线城市和城市圈聚焦。这些调整都伴随着资金分配的变化。

  “这也能够解释,为什么一些区域出现降价促销行为的同时,另一些区域又出现涨价现象。”他说,三四线城市棚改规模下降,一二线城市人口和区域政策出台,是促使企业“换仓”的原因。在此过程中,企业会通过降价等行为“逃离”一些风险区域。

  近期,富力、融创等一些大型房企宣布放缓对外投资的步伐。据21世纪经济报道了解,另有部分企业开始收缩在三四线城市的项目,并裁撤销售人员。

  未来,在调控政策持续从严的背景下,房企的“价格战”规模能否进一步扩大,或者演变成真正意义上的降价行为?

  郭毅指出,这主要取决于政策调控力度和房企资金状况。一些资金状况紧张的房企,有可能迫于压力而降价。到第四季度,销售任务完成不佳的企业,也有可能降价促销。“目前来看,很多房地产项目的价格是存在下调空间的。”她表示。

  严跃进则认为,最近两年来,土地成本相对较高,这也使得一些项目的降价余地相对有限。但如果行情持续下行,就不排除实质性降价,甚至亏本卖房的可能。

杨紫王俊凯合作过什么_蜘蛛AG亚游到账|HOME任编辑:覃肄灵

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